Full-Funnel Attribution for eCommerce: How We Connected Paid Ads, Form Submissions, CRM Data, and Closed Deals Into One Reporting Layer
Analytics
Full-Funnel Attribution for eCommerce: How We Connected Paid Ads, Form Submissions, CRM Data, and Closed Deals Into One Reporting Layer
Every marketing team knows what its ad spend is. Very few know what it actually produces beyond a click or a purchase. The gap in the middle, the leads who submit a form, enter a sales process, and eventually convert weeks later, is where most attribution strategies completely fall apart. We built a system for […]
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The Benefits of Hiring a Small Web Agency for Long-Term Website Success
Digital
The Benefits of Hiring a Small Web Agency for Long-Term Website Success
Big agencies make big promises. But the businesses quietly winning online? They’re working with someone who actually picks up the phone. Here’s a scenario that plays out more often than most business owners want to admit: You hire a well-known, mid-to-large digital agency. The proposal looks polished. The pitch deck is impressive. You sign the […]
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Sanja Kljaic
Sanja Kljaic
March 23, 2026
7 min read
How LinkedIn’s New 360Brew Algorithm Works and Why It Rewards Meaningful Content
Digital
How LinkedIn’s New 360Brew Algorithm Works and Why It Rewards Meaningful Content
Introduction: A Smarter, Fairer LinkedIn LinkedIn has brewed something new — 360Brew, an AI-driven algorithm with 150 billion parameters that’s redefining how visibility, engagement, and credibility work on the platform. Recently, LinkedIn released an in-depth official document explaining how 360Brew operates. You can read the full report here: https://lnkd.in/dyrTJETf But if you don’t have time […]
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Sanja Kljaic
Sanja Kljaic
November 3, 2025
5 min read
What’s New in 2025? How Instagram Content in Google Search is Transforming Business Profiles
Digital
What’s New in 2025? How Instagram Content in Google Search is Transforming Business Profiles
In 2025, the relationship between Instagram and Google search has evolved dramatically. For business profiles, this means new opportunities to gain organic visibility, engage potential customers, and boost conversions—if you know how to adapt your strategy. As a specialized digital marketing and web agency, we track these changes closely. Here’s what’s new, why it matters, […]
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Sanja Kljaic
Sanja Kljaic
July 15, 2025
2 min read
YouTube Cracks Down on “Mass‑Produced” Content Ahead of July Monetization Update
Creativity
YouTube Cracks Down on “Mass‑Produced” Content Ahead of July Monetization Update
YouTube is intensifying its efforts to elevate content quality by targeting “mass‑produced” and overly repetitive videos with a sweeping update to its Partner Program (YPP) monetization policies. Effective July 15, 2025, creators must meet stricter originality standards or risk losing monetization privileges. What’s the Update? YouTube has added a new layer to the YPP guidelines to specifically […]
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Vanja K.
Vanja K.
July 4, 2025
3 min read
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