Every marketing team knows what its ad spend is. Very few know what it actually produces beyond a click or a purchase. The gap in the middle, the leads who submit a form, enter a sales process, and eventually convert weeks later, is where most attribution strategies completely fall apart. We built a system for […]

Introduction: A Smarter, Fairer LinkedIn LinkedIn has brewed something new — 360Brew, an AI-driven algorithm with 150 billion parameters that’s redefining how visibility, engagement, and credibility work on the platform. Recently, LinkedIn released an in-depth official document explaining how 360Brew operates. You can read the full report here: https://lnkd.in/dyrTJETf But if you don’t have time […]

In a recent session at Search Central Live Asia Pacific, Google engineer Gary Illyes confirmed that websites don’t need specialized “AI SEO” techniques, such as Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), to rank in Google’s AI-powered search features—AI Overviews and AI Mode. According to Illyes, traditional SEO remains the best approach for […]

In 2025, the relationship between Instagram and Google search has evolved dramatically. For business profiles, this means new opportunities to gain organic visibility, engage potential customers, and boost conversions—if you know how to adapt your strategy. As a specialized digital marketing and web agency, we track these changes closely. Here’s what’s new, why it matters, […]

E-mail newsletters remain one of the most effective digital marketing channels, but success hinges on more than just good content. To maximize engagement, brands must consider optimal sending times, ideal frequency, and realistic performance metrics. Understanding when and how often to send newsletters—and how to balance them with tactical campaigns like abandoned cart reminders—can significantly […]

YouTube is intensifying its efforts to elevate content quality by targeting “mass‑produced” and overly repetitive videos with a sweeping update to its Partner Program (YPP) monetization policies. Effective July 15, 2025, creators must meet stricter originality standards or risk losing monetization privileges. What’s the Update? YouTube has added a new layer to the YPP guidelines to specifically […]